Cebu Pacific & UNICEF Join Hands for "Change For Good"

Some may agree that change is not enough, it should actually be a change for the better, a change towards something good. And last week, Cebu Pacific and UNICEF joined hands to make "Change For Good" a possibility. 

Cebu Pacific President and CEO Lance Gokongwei and UNICEF Representative Lotta Sylwander. 

Change For Good

Cebu Pacific recently signed up as the first Southeast Asia airline partner of UNICEF’s global Change for Good program.

This innovative partnership between the children’s organization and the international airline industry is designed to collect any amount of cash from passengers and convert these into life-saving materials and services for vulnerable children around the world.

The Cebu Pacific and UNICEF partnership supports Change for Good’s First 1,000 Days, which focuses on providing optimal nutrition in the first 1,000 days—from a mother’s pregnancy to a child’s second year of life.

UNICEF Ambassador Gary Valenciano & UNICEF Celebrity Advocate Anne Curtis

Some specific thrusts include exclusive breastfeeding up to 6 months of age; continued breastfeeding up to 2 years of age, together with appropriate, hygienic and nutritious food; fortification of foods; micronutrient supplementation; and treatment of severe malnutrition.

Through their Change for Good partnership, Cebu Pacific and UNICEF will work together for First 1,000 Days, which provides child beneficiaries with proper nutrition.

Mr. Lance Gokongwei, Cebu Pacific President and CEO

Ms. Lotta Sylwander, UNICEF Representative

Aside from First 1,000 Days, Cebu Pacific is also working with UNICEF for disaster response and relief support, according to Lance Gokongwei, the airline’s president and CEO.

Garry Valenciano Sings a heartfelt song about the children

Celebrity Anne Curtis

Moreover,  present in the press conference were UNICEF Ambassador Gary Valenciano and Celebrity Advocate for Children Anne Curtis. UNICEF Celebrity Advocate for Children Anne Curtis called on her fellow travel enthusiasts to do their share for the children in need.

Congratulations to Cebu Pacific & UNICEF in their collaboration of "Change For Good".