Thursday, September 8, 2011

GET UP: Fashion with Advocacy

Fashion brand pioneer Golden ABC (GABC), owner of leading brands Penshoppe, Oxygen, ForMeMemo, and Regatta, celebrates its 25th anniversary with an innovative corporate social responsibility (CSR) campaign called “GET UP”.

What is GET UP?

Basically, P25 is donated to your selected charity institution with every P1000 purchase from any of the four mentioned fashion brands above. “GET UP” is a CSR platform which  engages customers in raising awareness of GABC’s various advocacies in education, community building, environment, and arts & culture. It is not just about what people wear, but it is also the call to action to do something valuable for others and the country.
GET UP Partner Charity Institutions

"GET UP is not just about what people wear, but it is also the call to action to do something valuable for others and the country,” said Bernie H. Liu, CEO & president of GOLDEN ABC.
GOLDEN ABC has supported various organizations and foundations in over two decades. As the company grows into the fashion retail giant that it is today, it is now able to support more causes and help out in different aspects of the community.

How To Donate

Customers will receive a special card-token-like with lace that they will use in registering in the site. Customers must log on to the “GET UP” augmented reality site - www.getup.ph.

It's an interesting and interactive way of online donation. :)

"GET UP" Launched

I also attended hte recent launch of the "GET UP" program. Present during the launch were representatives of the partners/advocacies including Efren Penaflorida, founder of  Dynamic Teen Company, Ms. Gee Mayuga, executive director  Children’s Hour, Eena Meloto, marketing head of Gawad Kalinga, Ricky Jacinto, managing director and CEO of Habitat for Humanity, Pinky Aquino-Abellada of Aklat Gabay Aruga Tungo sa Pag-angat at Pag-asa (AGGAP), Lory Tan, vice-chairman and CEO of World Wildlife Foundation (WWF) Philippines and Nina Lim-Yuson, co-founder and chair of Museo Pambata.

Liu also added, “GOLDEN ABC has been actively supporting various organizations and foundations in over two decades and as we grow, we would like to support more causes and help out in different aspects of the community.
GET UP: Fashion with Advocacy
Check more about the GET UP advocacy and Golden ABC here or log on to http://www.goldenabc.com .To find out more about GET UP, please log on to http://www.getup.ph.

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