Monday, January 6, 2014

Sustainable Livelihood through KALESA E-Carts

The KALESA Advocacy
The KALESA Advocacy
The 'kalesa' has been a long-time Filipino cultural icon since the Spanish era. The humble kalesa has helped transport people and goods. Fast-forward to today, it is transporting ideals.

Kalesa Philippines

Advocacy group Kalesa Kinulayan Philippines Peoples’ Organization, Inc. (KALESA) conceptualized a system and technology that aims to uplift the plight of millions of poor Filipinos through entrepreneurship, business and job creation.

The group is passionate in combating poverty through social enterprise by empowering individuals with jobs and opportunity to be productive citizens of the country.

With focus on developing livelihood, reformation, social development, and nutrition-building, KALESA Philippines' core ideas are embodied in the KALESA E-Carts which runs on eco-friendly technology and  battery-powered carts.

This is a different 'kalesa'.
Kalesa E-Cart
The Kalesa E-Cart
The Kalesa E-Carts, as revolutionary mobile stores, efficiently facilitates the distribution, retail, and marketing of goods through its organized mobile channels.
Kalesa as a Mobile Store
Kalesa as a Mobile Store
KALESA E-Carts & “My New Philippines”

Rey Belen
Rey Belen; Marketing Strategist
Utilizing the campaign #MyNewPhilippines, one of the group's target is to reach a thousand units of kalesa whivh can offer a 24-hour, 7-day a week peddling of products, goods, and services directly to the consumers in different barangays,.

As a roving store, the KALESA e-Carts are environment-friendly with its battery-operated technology and runs up to 60 kilometers per battery charge. That amount can cover enough area for an eight to 12 hour shift of merchandising.

Moreover, the KALESA e-Cart’s highly-customizable body is also business-friendly since it can be designed for a specific advertisement of a brand and company and can accommodate up to 600 kg of goods.
Kalesa Beneficiaries
Kalesa Beneficiaries
KALESA Distribution In Every Baranggay

A key development strategy of the advocacy is to have a distribution center in a baranggay. This is projected to be able to at least help 50 poor Filipino families.

This is further developed with a partnership with the local church for a listing of the indigents in the area. KALESA will then select and train willing and qualified people to sell goods via the electric carts. Each operator is called KALESA Ambassador.

Each KALESA e-Cart is designated to two (2) indigent families. They take turns for a 24-hour shift of the cart. Giving them opportunity to earn. The KALESA Ambassadors earn through profit sharing, thus, making them entrepreneurial.

KALESA distribution centers may also employ other people for its clerical, accounting, technical and marketing jobs.
Kalesa & #MyNewPhilippines
iGive, iPartner, iCare and iShare.

Kalesa Technology
Bare Kalesa Technology
Even if you are not part of the Kalesa group, you can support hem through iGive, iPartner, iCare and iShare.

As a social enterprise, it runs on funds for its social service advocates. Concern individuals can also contribute in the works of fabricating more KALESA e-Carts for more indigents to benefit. Initial target is set at 10 million pesos to fabricate additional 100 carts to help at least 200 families.

Cash donations can be deposited at any BPI branch to Kalesa Kinulayan Philippines Peoples Organization, Inc. with account number: 00-0793-2207-74.

iPartner gives opportunities to companies, enterprising individuals, overseas Filiipino workers (OFWs), company or government employees to partner with KALESA organization as a KALESA distribution chain or as advertisers on the e-Carts, while enterprising individuals can be baranggay or district distributors in different areas.

KALESA is offering the distributorship in baranggay and district levels. Investment on KALESA baranggay distribution center is at Php 2.5 million, inclusive of MyHouse Pre-fab warehouse good for 100 sqm., Php 500,000 worth of initial goods and lease of four (4) KALESA e-Carts. The ideal starting size for a distribution center is 100 sqm. intended for warehouse and a small-sized store.

Individual KALESA e-Carts can also be leased at Php 175,000 with inclusive initial Php 50,000 worth of merchandise. Though, a KALESA e-Cart has to be within a range close to a local KALESA distribution center for servicing and reloading of goods.

Brand Advertising
Brand Advertising Opportunities on the 'Kalesa' Body
iCare is a volunteer program of KALESA for people to share their time, skills, knowledge and care to the organization. Willing and able Filipinos are needed by the organization to push the potential of the cause to finish greater tasks.

In the advent of social media, KALESA believes in the power the influence of every Filipino. Philippines being the social media capital of the world, KALESA hopes that concern individuals can share the pages of KALESA to their friends and relatives, making it highly-visible to the public.

iShare encourages Filipinos to like, follow and share the social networking accounts of KALESA on Facebook, Twitter  Instagram  YouTube and its website at
Kalesa Philippines
Main Office: 2807, 28th floor City Land
Pasong Tamo Tower, 2210 Chino Roces Ave., Makati City
Mobile Number: 0908-433-3373 or 0942-832-2787.
E-mail: Social@KalesaPhilippines or
Bagong Pilipinas
Bagong Pilipinas
More advocacy projects like the Kalesa E-Carts are what we need in our society today. As responsible citizens, let us support Kalesa Philippines in our own different ways. So, are you going to iGive, iPartner, iCare or iShare?


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