Saturday, June 30, 2012

FILA and Athletes in Action Organizes Schools Run for School Rooms

Schools Run for School Rooms
Schools Run for School Rooms
FILA and Athletes in Action (AIA) gives running more meaning by working together to bring about an advocacy run on July 7, called Schools Run for School Rooms (SRSR). It intends to help raise funds for the rehabilitation of classrooms in Iligan City, which were badly hit by Typhoon Sendong back in 2011. 

Schools Run for School Rooms 

Host Tim Yap
Host Tim Yap
Titled “Schools Run for School Rooms” (SRSR), the run led by Athletes in Action (AIA) will be participated in by student runners from major universities in Metro Manila, groups from government agencies, private corporations and churches, as well as running enthusiasts.

With 15,000 runners who have signed up to date, the Schools Run for School Rooms (SRSR) marathon will be gathering student-runners from major colleges and universities, to bring a glimmer of hope to Iligan city, where eager students have to do with makeshift classrooms as the school year starts.

The run will be held at the Bonifacio Global City in Taguig. Assembly of participants is at 4 a.m., as gun start is at 5 a.m.

Proceeds of the event will be used by the AIA to rehabilitate classrooms in Iligan City as destroyed by Typhoon Sendong in December 2011.

There has always been a lack of classrooms all over the country, and this situation worsened after Typhoon Sendong. Through the help of our partners, we hope to build more classrooms, especially in Iligan City,”said Jose Andes, National Director of AIA Philippines.
FILA Shoes

FILA Shoes invited Sports Manila to a blogger launch in their Robinsons Galleria branch a few weeks ago to share this good news to everyone as hosted by lifestyle icon Tim Yap. The event was also graced by FILA's Ms. Cris AlbertAIA Philippines National Director Jose Andes, AIA Events Director Felimon Casuga, and AIA Basketball Director Sebastian de Vera.
Cris Albert FILA
Tim Yap and Ms, Cris Albert of FILA

Since 1911, FILA traces its roots from Biella, a province set at the foot of the Italian Alps. Unbeknownst to many, this small town brand is big on corporate social responsibility. At the recently concluded 2012 FILA Polo Cup, project “500 for 500” was launched by FILA President Butch Albert to help Typhoon Sendong victims once again by donating 500 pesos to 500 families for every purchase of Skele-Toes.

Check more about FILA Skele-Toes photos here.

Whether you prefer a classic or a rocking pair of rubbershoes, it’s high time to give your tiresome trainers a break and take the Skele-Toes, Swerve, or Flow out for a spin. With your purchase of a pair of Skele-Toes and participation at the SRSR marathon, it’s definitely more fun to help with FILA!

SRSR  Registration

Tickets and registration forms are available at SM Ticketnet outlets (  Singlets and race bibs can be claimed at Fila Stores in Metro Manila.

AIA is also partnering with the GMA Kapuso Foundation and iCare Foundation for this project. The GMA Kapuso Foundation will facilitate the rehabilitation of the classrooms.

SRSR is co-presented by leading sporstwear brand Fila. Other sponsors include Sony, Gardenia, Cherifer, Oracare, Pocari, Treelizer, and Air Conserve. SRSR media partners include GMA Network, BusinessWorld, and Philippine Daily Inquirer.

* More Photos of the FILA-SRSR event here.

The Schools Run for School Rooms (SRSR) is organized by events management specialist, Huper International. For more details, call (02) 661-6049 or email You may also follow FILA on Twitter (@filamanila) or be a fan on Facebook (FILAPhilippines).

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