Monday, April 4, 2011

One Day Without Shoes with TOMS

Walking without shoes for one day may sound silly. But what maybe basic to most of the people in the world like food, shelter, clothing may be considered a luxury in other parts of the globe.But then again, there's TOMS.

Some Facts from the press release:
  • In many developing countries, children must walk barefoot for miles to get to school, fetch fresh wear and seek medical help.
  • Hundreds of millions of children are at risk of injury from walking on rough terrain and are unable to afford medical attention to treat these wounds.
  • Children with access to education, clothing, shoes and food become healthier and happier individuals. They have a higher chance at succeeding in life and creating a positive effect in their communities.
Blake Mycoskie, an American traveler and entrepreneur, saw these realities for himself in 2006 during a vacation in Argentina. Spurred to create a solution that will have a direct impact on a child’s life, he created TOMS Shoes with one simple premise: With every pair you purchase, TOMS will give a pair of new shoes to a child in need.

It became a successful endeavor and within a few months, he was able to return to Argentina with his friends, family and staff to give out the first 10,000 pairs of TOMS shoes to the children he met. From there, TOMS became more and more successful in raising awareness and has become a global brand, selling in many countries and giving out shoes in several countries, enabling children to dream of a better life.

Since May 2006, TOMS Shoes has given over 1,000,000 pairs of shoes to children in need through the support of their growing loyal and passionate clientele.
One Day Without Shoes with TOMS
To raise more awareness and support for the One for One Movement, TOMS would like to invite everyone to join the One Day Without Shoes Event by walking barefoot on April 5, 2011 from 4pm-8pm at the Open Gardens, 4th Floor, Trinoma Mall, Quezon City. Screenings about the TOMS story will shown every hour throughout the duration of the event.

TOMS fans can experience briefly how life would be like without shoes. Walk barefoot as an act of solidarity with compassion and a burst of energy and passion for a better world for children. To understand the advocacy and join in the walk, please register through signing-up at Nothing But H2O stores or via email:

TOMS customers can also choose to customize their own TOMS shoes at the Style Your Sole booth during the event.

After five years in business, "One for One" model is more than just a novelty project. TOMS has expanded its line, won the 2007 People's Design Award at Cooper-Hewitt's National Design Awards, became a member of the Clinton Global Initiative, and landed shelf space in Whole Foods.

Learn more about the TOMS Shoes. Check out,, and

Source: Press Release

Be one with us tomorrow in raising awareness about the problem.  Participate in the One for One Movement and be part of the solution. Join the One Day Without Shoes Event by walking barefoot on April 5, 2011 from 4pm-8pm at the Open Gardens, 4th Floor, Trinoma Mall, Quezon City.

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