Unilab Ideas Positive— the only social marketing congress and competition for college students in the country today has chosen the 12 out of 82 youth teams from Luzon, Visayas and Mindanao. They have qualified to bring their community-changing ideas to positive realities in this year’s national run; see basic details about Unilab Ideas Positive about the program here.
Each winning team will be rewarded with Php100, 000 seed money to implement their social marketing plans in their chosen communities for the next six months.
But before the project implementation, all 12 youth teams will be flown in to Manila, with free hotel accommodation, meals and transportation, to undergo a 3-day social marketing boot camp on June 21 to 23 at the Unilab Bayanihan Center in Mandaluyong. The students will learn social marketing approaches through workshops and case studies from a roster of subject matter experts, which includes social marketing guru Ned Roberto social entrepreneur Reese Fernandez, director Jim Libiran and recently awarded marketing practitioner Jay Jaboneta, among others.
The boot camp, which aims to harness the power of the teams’ social marketing ideas for a more solid implementation plan, involves a one-day immersion at Gawad Kalinga’s Enchanted Farm, a social innovation village in Bulacan.
The Top 12 Teams are the following:
North Luzon
- Team Ba - Belat Bulate!
GMA
- Team Five for Life - Platong Makulay para sa Batang Matibay
- Tamang TEAMpla - 60 Piso Tungo sa Malusog na Pagbabago
South Luzon
- Team Matalaw - Kalampag Para sa Calumpang: An Awareness Campaign to Save Calumpang River
- Team JEYTUDITUSI - AGOS ILOG: Isang PANATA para sa malinis na TUBIG
- Team Protogenia - Project BRAVE (Badjaos: more Responsible, Active, Visionary, and Environment friendly)
- Team FNEC - Sama-sama Tayo para kay Nanay at Beybi
Visayas-Mindanao
- Team Bang - Catch Rain, We Can!
- Team Transits - A Bicycle For Water
- Team Kabataang Katipuneros - KKK: Kalusugan at Kalinisan sagot sa Kahirapan
- Team W.A.Y.A. - Tahong for Life
- Team Green Label - Gintong Bukirin Para sa Gintong Kinabukasan
Unilab Ideas Positive 2012: 12 Teams Chosen (Nationwide) |
“From water harvesting systems to malnutrition-busting programs, we are impressed by the quality of ideas presented by the youth and proud of how these teams have embodied the bayanihan spirit in involving the right stakeholders and institutions within their campaigns,” shared Unilab Ideas Positive program lead Barry Barrientos. “We look forward to seeing these teams undergo the 3-day boot camp to prepare their plans for community implementation.”From the 12, the five most successful youth teams in project implementation will advance to the finals for a chance to become the Unilab Ideas Positive 2012 grand winner. For more information about Unilab Ideas Positive, visit www.unilabideaspositive.com ; Facebook.com/Unilab.IdeasPositive ; and at Twitter @ideaspositive.
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